Sunday, February 27, 2011

Why a Web Shopping Cart is an Asset to an Online Business


Online business or electronic business is considered as an important aspect of the web that has appeared during the recent times. After introducing this new industry, the Internet has rapidly changed the way it locates its potential customers, purchase or compares products forever. By providing simple ways of facilitating the selling and buying of services and products and the consequent fund transfer in a more trusted and secured system, many people have accepted and even demand for it.

Over the last few years, e commerce has become popular in the world of business and the finance communities. As a result, many companies have embraced technology and electronic business to invest on this growing new marketplace. The acceptance and the growth rate of ecommerce have increased and was said to be continuous.

As time goes by, the competition between electronic and conventional commerce is becoming big since there are many businesses that moved their operations online. In this environment, owning a professionally designed online presence is now similar with offering commitment and quality when it comes to service to the customers.

In ecommerce, one of the key is the great ability in processing order and receiving payments by using an electronic storefront. Establishing an online presence provides enormous potential benefits to some retailers and businesses whatever the size is.

If you are planning to start up an online business, you have to make a solid plan. And since it is an online store, it should have a virtual shopping cart like we have on groceries where customers put their purchases. This is usually called website shopping cart. There are many reasons why you should automate your online business with a secure shopping cart. Here are some of them:

o Tracking Ads - You can track your business' marketing results by using unlimited ad trackers. With this, you can easily measure unique conversions and clicks like subscriptions sign ups and product sales. And it performs split tests such as comparing the headlines' performance.

o Credit Card processing - With shopping carts, you can accept credit card transactions by using either your very own merchant account or some other credit card processing service. But you can also accept credit cards optionally.

o Product Management - You can collect sales taxes, create offers up-sell, and perform real time shipping calculations, offer discounts and many more.

o Customer Support - Sometimes when buying online, customers usually encounter problems, so you need to provide a good customer support that will help you handle your business more effectively. You can help your customers by providing online help or tutorials.

o Autoresponders - With an effective web shopping cart, you can also have an unlimited autoresponders that is in order, aside from allowing you broadcast email to your customers, affiliates and prospects. In fact, by utilizing third party autoresponder service, you can easily and quickly improve the deliverability rates of your emails and can mechanize this vital marketing activity.

o Digital downloads - For your digital products, you can also build more secure download areas by utilizing the disk space and security your website shopping cart.

o Affiliate programs- With your shopping carts, you can easily administer the unlimited affiliated programs. In fact, you can personally, approve the applicants that you want.

Now, after reading you have probably knew the benefits of having a reliable shopping cart to your online business. But make sure it comes with a good shopping cart design to make it look professional and presentable.








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Saturday, February 26, 2011

3 Explosive Principles of Business Planning - Your Business Will Fail If You Violate Them


Business planning is a fundamental part of starting and running a successful online or offline business. A business plan is a strategic document that manifests the principle of thinking before acting. As a strategic document it details the long term plan to be followed, covering a period of 3-5 years. A business plan is also a tactical document in that it is best constructed at a detailed level that makes the forecasts reasonably accurate over the first year.

A business plan manifests the time-honoured principle of thinking before acting. As a wiseman would ask... "How can you act when you don't even know where to begin, not to talk of where you are going to?" A business plan forces you to do the necessary groundwork or research that tells you the right point to begin, and what direction or path you should be following to run your business successfully. This activity is a risk management activity... it fills your initial ignorance with concrete, actionable intelligence.

A business plan should be flexible to allow for continuing refinements as the business is executed. A business plan should also be updated every year, to keep it relevant and a powerful driving force for your business.

This article discusses three deadly business planning principles that were introduced in the earlier article... "12 Deadly Principles of Business Planning. You Must Know These." The three principles are... the requirements principle, the objectives principle, and the motivation principle. The emphasis here is on elaborating on these principles so as to fix them clearly in the reader's mind. Basically, the principles are applied to the planning of an unnamed online business in order to provide you with a concrete example of how the principles may be applied. The name of the sample business has been omitted for privacy reasons.

The Requirements Principle

The requirements principle states that... "A business plan must comply with the requirements of funding bodies." All funding bodies have stringent requirements to be followed and these requirements are useful in themselves because they make a plan complete and rigorous when it complies with them. Therefore, even if you are not planning to seek funding it is strongly advised that you construct your business plan such that it complies with the requirements of one or more funding bodies.

These requirements often include:

Technological Innovation

Your business must be technologically innovative. For instance, the unnamed online business's web site is a technologically innovative process for marketing digital information products. While the idea of a web site is not innovative, the idea of a maximally converting web site that maximises visitor satisfaction through heightened customer service is indeed innovative. Note that the innovation is in the process not in the product - the site currently sells only affiliate products. The combination of top visitor relationship-building (i.e. branding) techniques in unique ways to achieve maximal conversions is innovative. These branding techniques include: quality content provision, seamless copy/content integration, cleanliness and friendliness of design, easy navigation, list building and informative follow-ups, use of communities or social media, and use of live site-assistants.

Presence of Technical Risk

Your business must have technical risk. This is an extension of the technological innovation requirement. An innovative project is always steeped in technical risk. For instance, a substantial project such as the unnamed online business's web site development is full of technical risk. However, the feasibility of the project was ascertained by constructing, testing, and refining several development prototypes of the site. This exploratory activity reduced the project risk to acceptable levels.

Presence of Commercial Potential

Your business must have commercial potential... or why call it a business? For instance, the unnamed online business's plan demonstrates that the business's web site project has huge commercial potential because it addresses a market that has millions of willing potential customers and it sells products that are among the most wanted in the market.

Job Creation and Retention

Your business must create or retain jobs. It is not enough to employ yourself, you must create or retain jobs for others. If you have the skills to employ the right people to your business then that is the best thing you will ever have done for your business. For instance, the unnamed online business's web site is an online business with a great deal of job creation opportunities. However, with its outsourcing philosophy, most of its jobs will be created through the outsourced companies. It is not only important to create new jobs, it is also important to retain existing ones.

Funding Needs

Your business must demonstrate its funding requirements. Funding bodies must know why you need the money and for what. For instance, the unnamed online business's business plan demonstrates the funding requirements of the business, highlighting the role of external funding as a small percentage of total funding needs. The major portion of the funding is provided in-house through the CEO's equity.

Balanced Funding Sources

Your business must have balanced funding sources. This means that it must be funded from various sources. This makes it easier to find funding. For instance, for the sample unnamed online business, total funding needs are provided through in-house and external funding. In-house funding is provided largely through the CEO's work equity, while external funding is provided via one or more of grant, investment (friends/family, angels, or venture capital), or loans.

The Objective Principle

The objective principle states that "A business plan must have clearly defined objectives and it must accomplish those objectives." The objectives principle asks the question... What is the busines plan trying to achieve? A business plan is prepared to meet some set of goals, and it must accomplish those goals. The objectives of a business plan are the same as the objectives of the business it describes. For instance, the aim of the unnamed online business's business plan is to plan and design an autopilot cash-generating system that maximises profits by minimising costs and maximising sales. At the end of the plan there will be a blueprint for reconstructing the unnamed online business's web site and for running the business to achieve its strategic aims.

Designing an autopilot system means substantially automating the system, and that means employing a web site as well as outsourcing traffic generation and other supporting activities. The use of a web site and of outsourcing minimises costs while maximising effectiveness. Sales are maximised through effective customer service and branding, and through maximising growth via the strategic pursuits of scalability, leverage, focus, and outsourcing.

Scalability means being able to expand easily or without much work. Leverage means being able to achieve more for less work; e.g. achieving high profits for only a modest work input. Focus means concentrating attention on one key thing at a time and doing it extremely well before moving to the next key thing. And outsourcing means delegating work to external specialist businesses who have far greater experience, efficiency, and effectiveness in the work area.

The Motivation Principle

The motivation principle states that "A business plan must have clear motivations which highlight its significance." The motivations of a business plan are the reasons for constructing the plan. As such they highlight the significance of the plan.

For instance, the motivations of the unnamed online business's business plan are as follows:

1. To act as a guide to action, a blueprint for business execution.

2. To act as a web design and optimisation plan, a blueprint for reconstructing and optimising its web site.

3. To be a framework for comparing actual performance against planned performance.

4. To be a reference point for yearly strategic planning of the business.

5. To act as a funding document, a focal point for generating business financing.

6. To act as a clarity-inspiring document. The world of online business is full of hype, with the blind leading the blind; and scam artists are legion. To succeed, it is necessary to cut through the noise in order to strike at the heart of the secret knowledge and doctrines that drive the privileged 2%-5% of businesses that make it online. The unnamed online business's plan embodies research, web site development, and market tests, the combination of which engenders clarity of thought and confidence in the future.

Final Remarks

This article has described in some detail three master principles of business planning. The principles are... the requirements principle, the objectives principle, and the motivation principle. The emphasis has been on elaborating on the principles using a concrete business planning example, the idea being to fix the principles in the mind of the reader. If you are planning to start a business you'll be foolish to ignore these principles. And if your business is failing then these principles are more than likely contributing to its failure.








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BRIGHT FUTURE FOR YOU... YOU BET IT!

Yes, you have a bright future ahead of you! No matter how helpless your circumstances are, a bright future awaits you. No matter how troubled you are, happiness stands on your path. No matter how fearful you are, courage awaits you. No matter how demoralised you are, confidence awaits you. No matter how much you cry, laughter is coming your way. No matter how angry you are, peace is coming to your soul.

Dr Agbormbai's sites provide various opportunities to help you brighten your future. Perhaps the best way you can do so is to solve your financial problems to guarantee yourself and your family financial freedom.

As such the first opportunity provided is the business opportunity of starting and running a successful online, Internet, or home-based business. You'll find all the links on the right of the sites' pages. Other opportunities are elaborated as time unfolds.

There are many benefits to owning a successful Internet, home-based, or online business, and the web sites consider the top 8 of these.


Thursday, February 24, 2011

Building Business Success Through Outsourcing


Outsourcing is no stranger to controversy. Ever since Russell Kelly Office Services paved the way for onshore outsourcing in 1946, onshore and offshore outsourcing have had their fair share of critics. It used to be an issue of exploitation of cheap labor for personal business gains. Then companies themselves became disgruntled with the outsourcing model because of their unrealistic expectations of cost savings and ROI which failed to meet any of their expectations.

Problems with vendors and poor communication channels were also just some of the hurdles companies and suppliers had to deal with. But given all the cynicism, outsourcing has continued to gain in momentum, proving to skeptics that with a comprehensive strategy in place, outsourcing is a real force to be reckoned with for sheer business proficiency.

Medical device companies are a prime example of how outsourcing almost every phase of their product development to the right contract manufacturer, can give them the edge in a very highly competitive sector. It is this almost perfect marriage of specialized knowledge and expertise shared between an OEM and the contract manufacturer that determines the outcome of an outsourcing venture.

It used to be the case when OEMs had to resort to using a number of outsourcing companies to accomplish specific tasks to produce a single product. There was one company for the design process, another for the manufacturing process and another for marketing the end product. It is here that outsourcing perhaps, exposes its weakest link due to the law of diminishing returns, where productivity is affected when too many people get involved.

It's for this reason that today, a growing number of contract manufacturers have made it their priority to set themselves apart from the competition and provide an all round solution for OEMs. Meaning, these contract manufacturers don't just turn OEMs' visions into prototypes and shut its door when the pilot is completed. Their outsourcing services now extend to customized solutions for each OEM client; regulatory assistance; supply chain management and after-market support.

Not only will OEMs reduce costs by using a contract manufacturer that caters to every operations function, but OEMs will now also be able to speed up production of quality breakthrough products to stoke up higher sales. This is such an understated advantage, which bears repeating. Working with a contract manufacturer that performs all the heavy lifting for an OEM, like managing the entire supply chain for instance, is a huge burden lifted off for an OEM.

This value proposition of cost-saving, profit-boosting and value-added services has been the win-win situation that outsourcing has been preaching all along. Outsourcing was never about producing low-cost products just for the sake of efficiency, not especially in an innovative market such as the medical device sector.

A contract manufacturer delivering full service outsourcing also benefits by understanding more about its client's technology, expanding its knowledge base which ultimately, can only bode well for the end user. If innovation is to continue to flourish, then full-service contract manufacturers must adopt a keen interest in learning about the OEM's market it is serving.

Outsourcing done correctly will carry an OEM and a contract manufacturer into a strategic partnership that can reap benefits for years to come. It is evident then that thoughtful contract manufacturer selection is essential, if business goals of an OEM are to be met. And it all starts with a multidisciplinary contract manufacturer skilled in innovative product designs, engineering expertise and project management skills - all components that determine the success, or failure of a medical device company.









Tuesday, February 22, 2011

India's Education Sector - Back to School


India's US$40b education market is experiencing a surge in investment. Capital, both local and international, and innovative legal structures are changing the face of this once-staid sector

The liberalization of India's industrial policy in 1991 was the catalyst for a wave of investment in IT and infrastructure projects. Rapid economic growth followed, sparking a surge in demand for skilled and educated workers. This, combined with the failure of the public system to provide high quality education and the growing willingness of the burgeoning middle class to spend money on schooling, has transformed India's education sector into an attractive and fast-emerging opportunity for foreign investment.

Despite being fraught with regulatory restrictions, private investors are flocking to play a part in the "education revolution". A recent report by CLSA (Asia-Pacific Markets) estimated that the private education market is worth around US$40 billion. The K-12 segment alone, which includes students from kindergarten to the age of 17, is thought to be worth more than US$20 billion. The market for private colleges (engineering, medical, business, etc.) is valued at US$7 billion while tutoring accounts for a further US$5 billion.

Other areas such as test preparation, pre-schooling and vocational training are worth US$1-2 billion each. Textbooks and stationery, educational CD-ROMs, multimedia content, child skill enhancement, e-learning, teacher training and finishing schools for the IT and the BPO sectors are some of the other significant sectors for foreign investment in education.

Opportunity beckons

The Indian government allocated about US$8.6 billion to education for the current financial year. But considering the significant divide between the minority of students who graduate with a good education and the vast majority who struggle to receive basic elementary schooling, or are deprived of it altogether, private participation is seen as the only way of narrowing the gap. Indeed, it is estimated that the scope for private participation is almost five times the amount spent on education by the government.

CLSA estimates that the total size of India's private education market could reach US$70 billion by 2012, with an 11% increase in the volume and penetration of education and training being offered.

The K-12 segment is the most attractive for private investors. Delhi Public School operates approximately 107 schools, DAV has around 667, Amity University runs several more and Educomp Solutions plans to open 150 K-12 institutions over the next four years. Coaching and tutoring K-12 students outside school is also big business with around 40% of urban children in grades 9-12 using external tuition facilities.

Opening the doors

Private initiatives in the education sector started in the mid-90s with public-private partnerships set up to provide information and communications technology (ICT) in schools. Under this scheme, various state governments outsourced the supply, installation and maintenance of IT hardware and software, as well as teacher training and IT education, in government or government-aided schools. The central government has been funding this initiative, which follows the build-own-operate-transfer (BOOT) model, under the Sarva Shiksha Abhiyaan and ICT Schools programmes. Private companies such as Educomp Solutions, Everonn Systems, and NIIT were among the first to enter the ICT market, which is expected to be worth around US$1 billion by 2012.

Recently, the central government invited private participation in over 1,000 of its industrial training institutes and offered academic and financial autonomy to private players. Companies such as Tata, Larsen & Toubro, Educomp and Wipro have shown keen interest in participating in this initiative.

Regulatory roadblocks

Education in India is regulated at both central and state government levels. As a result, regulations often differ from state to state. K-12 education is governed by the respective State School Education Act and the Central Board of Secondary Education (CBSE) Rules and Regulations concerning affiliation and/or the rules of any other affiliating body. Under current regulations, only not-for-profit trusts and societies registered under Societies Registration Act, 1860, and companies registered under section 25 of the Companies Act, 1956, qualify to be affiliated with the CBSE and to operate private schools.

While the K-12 segment accounts for the lion's share of India's educational market, weaving through the complex regulatory roadmap to qualify for affiliation poses serious difficulties for investors. The CBSE requires privately-funded schools to be non-proprietary entities without any vested control held by an individual or members of a family. In addition, a school seeking affiliation is expected to have a managing committee controlled by a trust, which should approve budgets, tuition fees and annual charges. Any income accrued cannot be transferred to the trust or school management committee and voluntary donations for gaining school admission are not permitted.

Schools and higher education institutions set up by the trust are entitled to exemptions from income tax, subject to compliance with section 11 of the Income Tax Act, 1961. In order to qualify for tax exemptions, the trust needs to ensure that its predominant activity is to serve the charitable purpose of promoting education as opposed to the pursuit of profit.

Alternative paths

Alternative routes do exist for investors seeking to avoid the web of regulatory barriers that constrain their involvement. Sectors such as pre-schools, private coaching and tutoring, teacher training, the development and provision of multimedia content, educational software development, skill enhancement, IT training and e-learning are prime sectors in which investors can allocate their funds. These areas are attractive because while they relate closely to the profitable K-12 segment, they are largely unregulated. As such, they make attractive propositions for private investors interested in taking advantage of the burgeoning demand for quality education. Companies such as Educomp Solutions, Career Launcher, NIIT, Aptech, and Magic Software, are market leaders in these fields. Educomp recently acquired a large number of educational institutes and service providers across India. It has also formed joint ventures with leading higher education groups, including Raffles Education Singapore, for the establishment of higher education institutions and universities in India and China. Furthermore, it has entered into a multi-million dollar collaboration with Ansal Properties and Infrastructure to set up educational institutions and schools across the country and closed an US$8.5 million deal to acquire Eurokids International, a private provider of pre-school educational services in India. Gaja Capital India, an education-centric fund, has completed the funding of three education services companies in India. NIIT and Aptech, meanwhile, are engaged in the IT training business.

Core Projects and Technology is also focusing heavily on India and is likely to bid to takeover, upgrade and run public schools for specified periods on a public-private partnership basis.

Higher hurdles

While state governments are largely responsible for providing K-12 education in India, the central government is accountable for major policy decisions relating to higher education. It provides grants to the University Grants Commission (UGC) and establishes central universities in the country. The UGC coordinates, determines and maintains standards and the release of grants. Upon the UGC's recommendation, the central government declares the status of an educational institution, which once authorized, is entitled to award degrees.

State governments are responsible for the establishment of state universities and colleges and has the power to approve the establishment of private universities through State Acts. All private universities are expected to conform to the UGC guidelines to ensure that certain minimum standards are maintained.

Amity University in Uttar Pradesh is one of the private universities to open its doors. It was approved by the Uttar Pradesh state legislature on 12 January 2005 under section 2(f) of the University Grants Commission Act.

Not-for-profit and anti-commercialization concepts dominate higher education fee structures. To prevent commercialization and profit-making, institutions are prohibited from claiming returns on investments. This, however, does not pose a hurdle for universities interested in mobilizing resources to replace and upgrade their assets and services. A fixation of fees is required in accordance with the guidelines prescribed by the UGC and other concerned statutory bodies. For this purpose, the UGC may request the relevant information from the private university concerned, as prescribed in the UGC (Returns of Information by Universities) Rules, 1979.

In line with the policy on Fee Fixation in Private Unaided Educational Institutions Imparting Higher and Technical Education, two types of fees are required: tuition fees and development fees. Tuition fees are intended to recover the actual cost of imparting education without becoming a source of profit for the owner of the institution. While earning returns on investment would not be permissible, development fees may provide an element of partial capital cost recovery to the management, serving as a resource for upkeep and replacement.

Legal precedents

In order to be awarded university status by the UGC, institutions must comply with the objectives set forth in the Model Constitution of the Memorandum of Association/Rules, and ensure that no portion of the income accrued is transferred as profit to previous or existing members of the institution. Payments to individuals or service providers in return for any service rendered to the institute are, however, not regulated.

In this context recent court judgments on private universities are relevant. The Supreme Court, in Unnikrishnan JP v State of Andhra Pradesh, introduced a scheme regulating the admission and levy of fees in private unaided educational institutions, particularly those offering professional education. The ruling was later notified in the fee policy.

Subsequently, in the case of Prof Yashpal and Anr v State of Chattisgarh and Ors in 2005, the Supreme Court assailed the Chattisgarh government's legislation and amendments which had been abused by many private universities. It was contended that the state government, simply by issuing notifications in the Gazette, had been establishing universities in an indiscriminate and mechanical manner without taking into account the availability of any infrastructure, teaching facilities or financial resources. Further, it was found that the legislation (Chhattisgarh Niji Kshetra Vishwavidyalaya (Sthapana Aur Viniyaman) Adhiniyam, 2002) had been enacted in a manner which had completely abolished any kind of UGC control over private universities.

The Supreme Court concluded that parliament was responsible for ensuring the maintenance and uniformity of higher education institutions in order to uphold the UGC's authority. Following the judgment, only those private universities that satisfied the UGC's norms were able to continue operating in Chattisgarh.

Professional institutions

Professional and technical education in India is regulated by professional councils such as the All India Council for Technical Education (AICTE). Established under the AICTE Act, 1987, AICTE gives recognition to courses, promotes professional institutions, provides grants to undergraduate programmes, and ensures the coordinated and integrated development of technical education and the maintenance of standards. The AICTE has recently exerted pressure on unrecognized private technical and management institutes to seek its approval or face closure.

A single bench decision of the Delhi High Court in Chartered Financial Analysis Institute and Anr v AICTE illustrates the far-reaching implications this kind of pressure can have on all institutions operating independently of the AICTE. The court found that the Chartered Financial Analyst Institute, a US-based organization, was engaged in imparting technical education and that its charter, though not described as a degree or diploma, was nevertheless descriptive of the candidate attaining an academic standard, entitling him to pursue further courses, and achieve better prospects of employment in the investment banking profession. The AICTE argued that the Chartered Financial Analyst Institute fell within the ambit of its regulation and was therefore obliged to submit to the jurisdiction of the regulatory body. The Delhi High Court upheld the AICTE's view that the Chartered Financial Analyst Institute did qualify as an institution imparting technical education..

This judgment may have emboldened the AICTE to proceed against a number of other establishments that are on its list of unapproved institutions. It holds particular significance since despite not granting degrees and diplomas, the Chartered Financial Analyst Institute was still deemed by the court to be covered under the description of a "technical institute".

Enthusiasm grows for foreign participation

While regulators such as the AICTE continue to exercise influence in the Indian education system, the sector is expected to witness a surge in foreign investment and perhaps a reduction in the number of regulatory roadblocks as a result of the central government's enthusiasm for overseas investors. Foreign direct investment in higher education could help reduce government expenditure and there is a general consensus that education as a whole should be opened for domestic and foreign private participation.

The entry of foreign educational institutions into India will be covered by the new Foreign Education Providers (Regulation for Entry and Operation) Bill. The bill seeks to regulate the entry and operation of foreign education providers, as well as limit the commercialization of higher education. Foreign education providers would be given the status of "deemed universities" allowing them to grant admissions and award degrees, diplomas or certificates.

Operationally, the bill proposes to bring foreign education providers under the administrative umbrella of the UGC, which would eventually regulate the admissions process and fee structures. Since these foreign institutions will have to be incorporated under central or state laws, they will also be subject to the government's policies of reservations. The bill is pending approval from the Indian Parliament but it is unclear if it will be taken by the present government for a vote prior to the general elections in 2009.

Innovative structures unlock profitability

The regulatory restraints on running profitable businesses in the K-12 and higher education sectors have driven Indian lawyers to devise innovative structures that enable private investors to earn returns on their investments. These typically involve the establishment of separate companies to provide a range of services (operations, technology, catering, security, transport, etc.) to the educational institution. The service companies enter into long term contracts with the trust operating the institution. Payments made by the trust to the service companies must be comparative and proportionate to the services rendered by such companies. Furthermore, in order to qualify for tax exemptions, the expenses paid by the trust to the service companies must not exceed what may reasonably be paid for such services under arm's length relationships.

Despite the regulatory constraints, the Indian education sector is on a path of exponential growth. A growing number of private companies are undertaking creatively structured projects in the education business and the level of investor confidence is demonstrated by the recent spate of M&A activity that has taken place.

With more domestic players emerging, the education sector is likely to witness consolidation, but at the same time, increasing foreign participation will drive competition and raise standards. Liberalization will continue to intensify as the government struggles to remedy its poor public education system and provide quality institutions to educate India's masses.








Seema Jhingan and Dimpy Mohanty are partners at LexCounsel Law Offices. The firm is headquartered in Delhi and advises on areas including mergers and acquisitions, private equity and venture capital, projects, telecommunications, software/information technology, education, media and entertainment, taxation, retail, licensing and franchising, insurance, general corporate and commercial work and international arbitration. Seema can be reached at sjhingan@lexcounsel.in

Areas of Practice:

Infrastructure, Telecommunications, Power, Mergers/Acquisition, Software/Information Technology, Business Process Outsourcing, Media & Entertainment, Private Equity and Venture Capital, General Corporate and Commercial, International Arbitration.

Professional Summary:

Seema Jhingan's practice spans over fourteen years during which she has acquired substantial expertise in representing developers, sponsors/lenders, venture capital investors, international corporations, financial institutions, and other strategic investors involved in the establishment, development and financing of major infrastructure and IT projects in India.

Seema Jhingan is a Partner with a Delhi Based Law Firm LexCounsel, Law Offices and regularly contributes to journals and publications and often takes up speaking engagements.


Sunday, February 20, 2011

All Websites Are International


Tip O'Neill, the late Speaker of The House of Representatives is often quoted as saying "All politics is local," meaning a politician that helps a constituent with a problem is likely to win that vote based on the personal assistance provided, irrespective of that politician's stance on the larger, more weighty, geo-political issues. What then of business, is all business local or international?

Shopping Is An Experience

The world has changed dramatically since the days when neighborhood shopping was the main option, and people relied on their local merchants for products and services. The world of commerce today seems to be divided between two competing scenarios: on the one hand, people are more mobile than ever before, and more willing to travel to buy what they want, even with wildly fluctuating energy costs; and on the other hand, people are busier than ever and use the Internet to seek out the companies, products, and services they want and need. What seems to be consistent is the underlying need to feel something, to experience the process. The higher the value, the greater the psychological component to the buying experience. The same is true for products and services that are considered non-essential.

People Wonder Why They Can't Sell More Stuff

We all have our favorite stores and websites, where we know we will be looked-after with more than the ubiquitous and perfunctory, "have a nice day," but sadly that sense of service is all but lost in a misguided rush to pseudo efficiency. Brick and mortar stores with their part-time, minimum wage time-fillers whose only talent seems to be a vacant blank stare accompanied by "that's not my department" is bad enough. But what of websites that don't accept phone calls, or any other kind of inquiry other than a form email that you can be assured will be answered in a week or two, along with a request for more information that generally corresponds to the information you've already provided - that's what passes for website service today. And people wonder why they can't sell more stuff.

The Web Is An International Venue

The Web of course presents one additional wrinkle to the service issue, one that puts a premium on communicating your message effectively: the Web is an international venue. No matter what you do, or where you're located, you can be sure people from all parts of the world are visiting your website if you have something of value to say. This then puts a premium on your ability to articulate a coherent message, one that eliminates the need for visitors to phone Mumbai, Beijing, or Lickskillet, Ohio.

English speaking companies have a hard enough time communicating effectively, but what of non-English speaking companies trying to break into the North American market? You find websites in many different languages, catering to local markets, but if you're looking for North American exposure, you best deliver your message in the language of the Web, and like it or not, that language is English.

Words Have Meaning

Far be it from me to criticize CBS news anchor Katie Couric, who generally does a fine job, but when she refers to the Democrats winning the House, Senate, and Presidency as "single party rule" it raises the hackles on the back of my neck. Words have meaning and presentation has impact. But I am not just talking about proper grammar, syntax, and usage, something many of us stumble over at times, but what of idiom, metaphor, and voice; elements that are just as important in effective marketing communication as proper usage.

Years ago while visiting London, England I passed a store with the sign that read "Fags and Mags," a disconcerting message until I got acclimatized to the British slang. When it comes to marketing, you can get away with a lot, but even countries that speak the same language have different patois, slang, and cultural references.

One of the great advantages of being from Canada with its proximity to the USA, its historical ties to the British Commonwealth, and its multicultural population is that we understand these differences and can translate them into effective North American marketing campaigns.

Crafting Your Web Marketing Message

What do you sell? A seemingly simple question any business executive should be able to answer, but can they answer it accurately? Ask yourself: do you sell a product, a service, or a concept? Does a shoe store sell shoes, or comfort and status? Does an accountant sell auditing services, or legitimacy and security? Does a politician sell tax cuts, or a better future?

When it comes to marketing you have to think concepts; if you build your advertising around products or services rather than concepts you will never be able to develop an effective campaign, let alone an effective website presentation.

Take Target and Walmart for example: they both sell similar products for the most part, a problem many retailers and most distributors have but refuse to face. Target markets itself as the leader in low priced, designer-styled merchandise, a distinct marketing position compared to Walmart that markets itself as the low priced leader and the heck with design. Each company delivers a unique marketing concept, one targeting consumers interested in price alone, the other aimed at shoppers who want a little style with their bargains: two different concepts, two different brand positions, and two different marketing strategies.

We All Sell Concepts Not Products and Services

One way or another we all sell a concept no matter what the product or service. When a client approaches us with the question "why aren't we selling more stuff?" a quick review of their site usually provides the answer: their website is not articulating in any meaningful, memorable manner, the conceptual premium their product or service delivers.

Before you invest in a new website or Web marketing campaign, decide what concept you are actually delivering. That concept is the basis of your marketing strategy and it informs what you say and how you say it.

Selling Concepts Is All About The Presentation

The recent US election is a great example of how to sell a concept. Putting all political bias aside look at the difference between how Obama approached his speeches and how McCain approached his. Of course both men talked about their policies and how they would handle different domestic and international situations.

McCain spoke to his constituency and delivered what they wanted to hear, but his words and presentation style fell far short of motivating the undecided or converting non-believers. Accusing a fellow Senator and Harvard Law alumni, with red baiting language like "redistributing the wealth" was obvious code language that failed the sniff test to all but his staunch backers.

Compare McCain's efforts to motivate through distrust and fear to Obama's message of hope, with his "Yes We Can" catchphrase echoing the American 'can do' spirit and traditional approach to solving problems. Not only did Obama say the right words to motivate his audience, he delivered his message with the motivational rhythm and cadence of an inspirational preacher.

Whether you're selling a political agenda or carbonated sugar water, you must learn to communicate your marketing concept in a way that people will understand, remember, and act upon.

Concepts Are Universal

The Web is an international venue. If you have something of value to say or sell, you will attract an international audience. Foreign companies that want to access the USA market must learn to speak "American" or hire a marketing communication company that does. American companies that want to grow beyond their local markets must learn to think concepts, the universal language of sales.








Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.


Saturday, February 19, 2011

How Can You Get Ahead With Internet Marketing Search Engine?


Internet marketing search engine department comprises of highly experienced and talented professionals who are capable enough of changing the fate of your business overnight!

Today, internet marketing search engine is playing a major role in success of various businesses. A couple of years ago, an internet marketing search engine company was founded to help the businesses reap the advantage of internet revolution. During the last few years, internet has seen phenomenal growth. Internet marketing search engine, helps its clients access internet markets, online customer base and optimize their search engine and advertising efforts to increase web site traffic and improve click to sale ratios.

At internet marketing search engine services are designed to serve the needs of clients. The main objective is to help customers attain internet marketing success. The experience and access to cutting edge internet marketing tools, technology and information will help you achieve improved and quantifiable results.

It utilizes proven internet marketing methodologies with best of breed advertising technologies to deliver positive returns on investment. And can get your site to rank well in search engine results for branded and non branded internet keyword searches. They provide internet marketing search engine consulting for web site design for SEO, copywriting for SEO, pay per click and pay per call management, email marketing campaigns and online advertising. Riding high on the wave of internet marketing search engine, they understand internet commerce and search engine algorithms like no one else.

The internet marketing search engine experts are armed with the cutting edge tools through which they are able to analyze online marketing trends, accurately predict changes, absorb new concepts and establish novel ideas to promote businesses online. Customer satisfaction is their first motto. At internet marketing search engine department comprises of highly experienced and talented professionals who are capable enough of changing the fate of your business overnight! With experience in virtually all aspect of internet marketing search engine, your firm will benefit from understanding of color, form, usability, presentation, business, and marketing.

These days, most companies allocate a large portion of their advertising campaigns to internet marketing search engine. You can be helped to insure you get the best return on internet marketing search engine investment by providing top notch solutions. Experience in internet marketing search engine may be just what your next campaign needs to be a success.

Learn more about internet marketing search engine solutions. The internet marketing search engine experts help you explore internet marketing search engine avenues which would most benefit your organization. They also can help you with all the necessary collaterals as well. With rich experience in virtually all aspect of internet marketing search engine, your firm will certainly gain an edge over its competitors.








Angela Ross holds a Doctorate degree in computer science. She is the researcher of Internet Marketing. For PPC campaign management , search engine ranking , website submission visit : www.website-submission-optimization.com


Thursday, February 17, 2011

Secured Loans - UK Overview


Borrowing money has become more and more popular in the UK over recent years, and this is partly due to the fact that it has become far easier to borrow money. The rising popularity of consumer finance has also been aided by the wide variety of deals and the low interest rates available these days. Secured loans have become very popular with those that own property, and this type of finance deal offers affordability and excellent value for money. Secured loans are available from a wide pool of lenders, which means that consumers have plenty of choice when it comes to selecting and applying for secure loans.

The amount available to borrow with secured loans is dependant upon the amount of equity available in your property, which means the amount of the market value minus any loans or mortgage outstanding on it. There are many benefits available with secured loans, and you will find that this type of finance is one of the most cost effective options available. With secured loans you can look forward to far lower interest rates than most standard, unsecured loans, and this is because there is less of a risk to the lender since the loan is secured against an asset.

Secured loans also offer far high borrowing levels than unsecured loans, although the amount available to borrow will depend in your equity. However, you could find yourself eligible to borrow tens of thousands of pounds with secured loans, which could prove invaluable if you are looking to raise a large amount of finance for just about any purpose. The repayment period with secured loans is also far longer than with unsecured loans, which means that your monthly repayments will be far lower.

The other great thing about secured loans is that they are far more easily accessible to those with poor credit than a standard, unsecured loan. This is because the lender has to take less of a risk with secured loans, as they are secured against an asset, and the lender is therefore usually more willing to consider those with bad credit for this type of finance. Bad credit secured loans are available at really reasonable rates, which means that you can enjoy lower repayment terms even if your have a tarnished credit history.

One of the most common reasons for taking out secured loans is to consolidate other loans and credit. Many people pay out a fortune each month on a selection of high credit loans and cards. With secure loans you can wrap up all of that expensive credit in to one convenient loan, and you can then pay just one lot of interest and make just one repayment each month. You can use bad credit secured loans to wrap up your other more costly credit, and even to pay of some debts, and this can go some way toward improving and repairing your credit.

Secure loans are widely available online, and by browsing and booking via the Internet you can quickly ascertain which of these loans best suits you in terms of conditions and interest rates. It is always wise to compare the various deals available on secured loans in order to check that you are getting a competitive deal and rate.

Whatever you are looking to fund or purchase, secured loans make it more affordable and more achievable. If you are using a secure loan in order to consolidate your other loans and credit, you can look forward to far lower repayments each month as well as an overall reduction in the amount of interest you pay. Finding, comparing and applying for secured loans is simple when you harness the power of the Internet, and you can rally speed up the process as well as benefit from total convenience and ease. You are also more likely to find really competitive deals on secured loans when you look online, giving you an even better chance of getting great value on your borrowing.

If you find yourself in need of a fairly large sum of money and you have equity in your property, it makes sense to look into the range of secured loans available. With secured loans you don't have to worry about unmanageable repayments, because the lower interest rates and longer repayment periods on offer mean that your monthly repayments will be far lower than those of an unsecured loan. Most secured loans can be processed quite quickly these days, and when you apply online you can complete your secured loan application from the comfort of your own home.

With such great deals on offer when it comes to secured loans, this is by far the most cost effective option open to property owners. With many people sitting on large sums of money that is tied up in their property, paying extortionate fees on some unsecured loans makes little sense when you could enjoy far better rates with secured loans, which simply enable you to unlock the money that would otherwise be tied up in your property.








Christos Margetis is the president of Clickgofind Christos is available for interviews and public speaking. The tips in this article were extracted from Chris's award- winning website Secured Loans Resources


Tuesday, February 15, 2011

Business Process Outsourcing (BPO) = Global Fusion


'Globalism' Sweeps The World

Increasingly the world of business is coming together to

tackles people/business & political issues. This increased focus on collaborative synergies is reshaping corporate strategies and even transforming competition...as even competitors at times come together to collectively grow the

markets/lobby for concessions from governments or form business interest groups. All this is the new face of globalisation - called 'globalism'. Just like fusion releases limitless energy, business fusion through the spread of globalism is

releasing unlimited opportunities for growth today and tomorrow.

Outsourcing is one of the trends of this globalism as business come together on a shared expertise basis for jointly adding lasting value to their mutual bottom-lines. Outsourcing has also given rise to many new ways of collaborating - like the rise of collaborative marketplaces/portals on the web where outsourcing people eonverge/meet viz. service providers, service seekers, corporate, thought leaders, CEOs, CFOs, Project Managers, Transition Experts, freelancers,

consultants, service seekers, BPO analysts/experts/advisors.

BPO & Global Fusion

Today's consultative BPOs are a unique example of 'global fusion' where different cultures and processes 'fuse' to release an enormous energy viz.

worker enthusiasm and significantly higher revenues too. Many BPO employ expatriate multicultural staff from different countries to deliver integrated BPO i.e. both the contact center as well the IT needs of its global clients.

This leads to immense gains to both service providers as well their workforce as people from different cultures enjoy working together towards the same business goal and there are immense cross learnings for everyone in terms of process

innovations and cultural bonding.

The other fusion is at the outsourced business process level as it seamlessly integrates with client process & global operations. This is a process of continuous improvement as the outsourcing vendor is continuously re-inventing its operational procedures by

introducing innovative processes that significantly enhance revenues of its clients while saving millions too. Being domain focused enables outsourcing project managers to offer consulting to its clients (as it is able to view the

clients' customer needs more objectively/closely) that help them align their competitive strategies more effectively.

BPO vendors are then able to charge

their its clients on the value they delivers rather than the usual model of effort based costing. This way the clients do not have to pay for any service/personnel in-efficiencies (as is the case with the usual effort based pricing practiced by other BPOs, where the costing depends on the number of

seats/people allocated to a process).Thus client engagements at BPOs consistently grow up the value chain and this business fusion is a great win for clients, great for employees, great for outsourcing service providers and even greater for India as a trailblazing destination for BPO innovations!

Global Transformations

Companies who outsource are those who experience higher pressure to provide global integration. According to a recent report, rising majority of companies currently use outsourcing as a transformational vehicle. A key feature of adopting business process transformation through a BPO model is that the process improvement stages can often be funded by the savings released in the initial outsource , particularly if this involves labour cost savings via a low-cost off shoring location.

The outsourcing initiative is now seen to be more strategic.

The business reasons for outsourcing appear persuasive, and the experience to date revolutionary to say the least. Apart from technology optimization, the other outsourcing -improvement levers are: outsourcing economies of scale, labour arbitrage, people-skills optimization and continuous process improvement.

BPO providers with core skills in technology and systems integration take the risk out of implementing automation, and their investment in IT infrastructure is an inherent benefit of BPO. Both CEOs and CFOs are looking for ways to drive

benefits beyond cost issues to transform overall corporate performance, competitiveness and shareholder value. For them, BPO is a fact of good business life. It continues to grow and make its mark as a prime mover in cutting costs and generating efficiency.








Parveen Panwar is founder of Go4outsourcing.com. Go4outsourcing.com is an online freelance marketplace to connect service buyers with freelancers/service firms. Freelance web developer, freelance programmers, freelance software developers, outsourcing firms etc register at Go4outsourcing.com to showcase their services.


Monday, February 14, 2011

Outsourcing Coding Vs Building an In-House Team


A few years ago I was in Bali for a fitness bootcamp. Whilst watching TV late one night, I came across a documentary on the construction of an underground railway system in Amsterdam. I vividly recall one of the engineers being interviewed saying "it's impossible, but we're going to do it anyway". When I think of some aspects of outsourcing, I remember this statement because there definitely are some tough challenges in getting outsourcing to work, but I believe it can be done.

I should begin by saying that by no means am I an authority on working with outsourced programmers, in fact, I've only done it for a few months total. My brief experience with outsourcing revealed both good and bad aspects of the approach, but more importantly, it opened my mind to the possibilities. I have noticed that some people seem to be against outsourcing for personal reasons, and that is surely their prerogative.

In some ways this article is a retort to a piece on outsourcing I recently read. The article in question is by Michael Bean and is titled The Pitfalls of Outsourcing Programmers. It is one of the selected works gathered together in the book The Best Software Writing I - Selected & Introduced by Joel Spolsky.

Am I attacking what the author had to say in the article? No way, it's very well written and full of insightful information. Some knowledge of what the article is about is required in order to understand my perspective on the matter. I don't want to re-write the article, so I will just cover the main points very quickly.

Michael Bean discusses the following ideas:

There has been a rush in recent years for US companies to send development tasks to India, China, and Eastern Europe.

Software development is design not manufacturing. Therefore, by virtue of its creative nature, it's not something which should be sent off-shore.

People pay for 'value added' services or products. If all aspects of a company's offering (from production to customer service) are outsourced, they cannot give customers what they truly desire.

Outsourcing customer service is equivalent to saying you aren't interested in hearing what you're clientele have to say.

The motivation behind setting up a massive IT work force overseas goes like this; "if Nike can do it with shoes, we can do it with code".

The "but you are taking away jobs from Americans" argument is spurious at best, people in India or where-ever have just as much right to work as anyone else. We are living in a global economy after all.

When a business outsources innovation related task, they give away their competitive advantage. Over time, a company will lose their capacity to innovate.

Innovation suffers when people are spread across different countries since they can't communicate effectively.

Outsourced programmers aren't around for the long term. They tend to disappear after the project is over, taking with them any specialist knowledge they have acquired.

Completely outsourcing all of your development is a bad idea (i.e. both design and coding of the software).

The difference between United States and Indian time zones means there is no overlap between their working hours. This makes communication even more difficult.

Creating software is more about design then assembly. The ability to design is also considered an uncommon skill.

This is basically the crux of Michael Bean's article. I've done my best to retain his core ideas, but obviously there is the risk of misinterpretation.

I have to agree that it is undesirable to outsource everything (i.e. both design and coding). In Michael Bean's article, he doesn't really go into what he means by design. To me, design means the functional specification (i.e. how the software will work from the user's point of view).

Would I trust an outsourcer to write a functional specification? No. This is not meant as an attack on the skill of overseas programmers, it's just unreasonable to think you could get a remotely accurate spec without meeting a client face-to-face. Would I trust outsourced programmers to create software based on one of my specs? Yes, definitely.

The other problematic aspect of Michael Bean's article is that it doesn't explicitly mention a division between shrink-wrapped software development and custom software projects. This is a major consideration. If you are trying to minimize production costs, then outsourced programmers are very well suited to custom development (and yes, maintenance is a big issue, but it's a big issue with normal companies anyway). Reducing operational costs may be a very real concern if your business has investors or venture capital.

There are strategies for having outsourced programmers work on shrink-wrapped software, for instance; some Indian companies offer dedicated teams that only work on your software, they even come complete with their own dedicated project manager.

It's true, you're communication will take a hit, that is unavoidable. But you don't get something for nothing. If you want to produce software for 50% of the normal cost, then be prepared to put up with some discomfort.

Luckily, in Australia we don't suffer from the same time zone issues our American friends have to endure. In my experience with Indian programmers, I found they began to stir at about 12 noon, that's just fine as far as I'm concerned.

Communication and project management tools are very important for successfully working with outsourced programmers. MSN or other instant messaging software is the key. I remember having three different IM software running on my computer at one point in order to keep in touch with everyone on my projects. A project management tool like Basecamp is also very helpful. A bug tracking system is another great idea, and an online schedule that can be viewed by everyone will make life a lot easier.

Perhaps this is a little simplistic, but it seems to boil down to this: outsourcing results in cheaper software development, but in-house teams produce better quality software.








Louis Marshall, Project Manager
My tech blog: pm4web.blogspot.com


Sunday, February 13, 2011

Internet Marketing Strategy


Bayshore is the Internet Marketing solution, providing a complete Internet marketing strategy, promotion of a nationwide advertising. We can help you create a website, get the results or upgrade your existing site's functionality. Bayshore Solutions can help you effectively combine network marketing, promotional and advertising strategies, customer conversion visitors web design.

Internet marketing is the same as traditional marketing, others are not. Here are seven things you need to know your online marketing is successful. When you write Xu copy, you should take the time to understand what works and what does not. There are two mistakes almost every amateur search engine copywriting.

Successful non-profit organizations use the Internet to market charitable program.

To help companies improve their digital marketing results, I also had in-depth, widely praised and won the AOP Award for best practice, publisher e-consultancy Guide.

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Internet marketing is still essential to any business's overall marketing strategy. Mentioned before with all the benefits of internet marketing, people still buy magazines, billboards went out to check to see their mail, watch TV, and shopping. No matter how fast-paced and wide internet of communication, people go out together, talking about going to the gym. Thus, while Internet marketing is absolutely valid and important, demising certain value of the cost of traditional marketing any business, many potential customers. Another thing, when we say that internet marketing, it is not only figures we choose to click on ads. The list also includes security, advertising, advertising social networks, groups, discussion boards and many others. Accordingly, the online marketing activities can effect the number of people exposed. However, one disadvantage is that people started to become one of the, and would even read the advertising information advertising or know (even people in the security list), and delete without opening them. When someone on the Internet, they would like to read / write e-mail, chat with friends, read and post / reply comments, play fun games. As a internet marketing goal is to build a top priority for Internet users. Also, try and spam and unsolicited e-mail and advertising, more and more people away from Internet advertising in general, unless they are some specific content. A variety of Internet marketing strategy is free and paid online marketing can make more money. 12-month Internet Millionaire Review - Russell Brunson is a 12-month millionaire fraud?. As the market one of the most controversial books, and now the Internet millionaire's 12 months still constitute a major buzz everywhere. A great professional internet marketing make money online. Internet marketing can be a lucrative industry, if some big Internet-related skills and knowledge development to do so successfully. Must also identify and develop the necessary strategies to make money online. Pay per click advertising, online advertising and link exchange programs, is marketing, can be used to make the Internet industry to make money online there are some important programs.

Internet marketing are not the result of a well-defined, integrated internet strategy; rather, they are a response to competitors activities or customers demand. Through the site has existed for more than a year, marketing staff and senior management will naturally question its effectiveness. This is usually the point in a coherent Internet marketing strategy needs to become apparent. As a result, starting in the sum of electronic marketing strategy, is when a company's existing website, which is to review the existing site and its purpose is to improve the effectiveness of the future. There is no evidence that the development and implementation of a strategy to be significantly different approach to electronic marketing. Strategic planning for enterprise development or strategic marketing to comply with the established framework should still be. The framework provides a logical order to follow up to ensure that the strategic focus of all development activities included. It can be said, however, with the e-market strategy for a highly sensitive process of rapid response mode, the events in the market need. Soviet-style five-year planning application does not seem to fit, the best approach is a new process of electronic marketing strategy is a continuous improvement. Check fee (2002) pointed out that e-commerce or e-marketing strategy process models tend to agree with the following features:

There are many ways to market your product using a large number of online with Google AdWords or Yahoo's Overture advertising network, eBay, members network, cost per click marketing. In addition, there are many second tier cost of sales and earnings per share network. You need to have a good network marketing strategy, using the Internet to provide online marketing tool. With Internet marketing company, will help you to get your website in search engine advertising and optimization services provided by many of the results, but eventually you need to determine what kind of network marketing will give you the best of a product line. It used to be you bought CPM (cost per thousand) in large-scale campaign Web site and hope that the good performance of these ads and get traffic to your website. Now, there are many choices, there is usually a for each event better than the other run. It appears that the use of network marketing the best way to get return on investment cost per click online marketing tool, the strategic point. Google AdWords and Yahoos Overture CPC programs have dominated the world of network marketing in the past two years, they only get bigger and stronger. Network marketing companies have sprung up to help beginners learn how to use AdWords and Overture to the best of their ability to rope. If you want to build a brand, then the cost per click will not be online marketing solutions. Instead of the online brand, you will go to a CPM campaign, is a straight line costs. The targeted ads, and now there's online advertising spending is due to leave the television and radio have been gradually transferred to the Internet. Why do you want, if you are advertising with the radio or TV, you can actually track the individual results of the work online. We believe that many ad networks and affiliate program will gradually fade out in the next several years, while Google and Yahoo Zhudao even with their own, targeted search results and more per click advertising network. Internet changes quickly, any company want to optimize their online marketing presence needs to adapt and adjust to the latest technology.

Network marketing is the three capacities: transport infrastructure, marketing, application development, marketing methods and permissions. Practical ability of the network in sports marketing when three similar shift manual gearbox, driving a car, both in mechanics.

Internet marketing is the same where you live, because it is a global market.

They do not have banner ads, because they are cheaper than print. In Facebook, because their children that they should be. If you start what you want for your site's business focus and you concentrate all energy on helping to improve the preliminary results of this goal, Name of the Dong Xi you Keyi try, to see if they are how they work. Or you can look at things, said: "I do not see how it can help me achieve my goal. Now, if you ignore something, it is possible that they will actually become extremely important, and you 'local employees realize that you made a mistake. but only the larger error is ignored, since you are overriding, or try to do everything hafway and accomplish nothing.

Network Marketing is not just large budget or the entire company's IT department. We have developed in Newfoundland and Labrador website, then who can appear in more effective competitors excluded from the market itself. We can do the same for you, to establish an online presence to support your other. This allows you all the seamless integration of marketing activities, you become a better profit growth in your site shooting. With complete Internet marketing strategy and a strong web site design, your company has the potential to become a global player., Kok River, some in Newfoundland and Labrador, or any other parts of the world community, asking them to do, they can help your web site design, as a money-making machines effective. We believe that your answer in Lorne Park and associated companies will seek to get you.

Internet marketing is clear, the next question is usually, "Yes, but where I start?." For new and existing customers a direct entry point. In the days passed, and when people want to find a business, they turned to the yellow pages. Today, your customers will find you on the Internet, if you are not there, they will turn to the next thing, they did find: 1,

Network Marketing is your competitor doing? How do your competitors in the domestic major search engine rankings? What kind of traffic from their own site? Use the right tools, this valuable information can be found in your competitors.: What is it your product or service for the customer to resolve or do not provide any good? In what ways you can best illustrate this advantage? Clear and consistent information on the positioning of your products in the market based on a solid understanding is very important to all offline and online marketing efforts.: How much money can you get customers and still make a profit? What is each customer, you get the value of life expectancy? This is the answer you need to determine the effectiveness of any network marketing program running on key issues.

Internet marketing is falling over themselves trying to shift dollars from offline to online marketing. I believe the idea is that network marketing will give them better to reduce the U.S. dollar in a tight economic returns. While it is certainly a solid strategy for mobile Internet, it pays to put it a little thought, the first: Verify your infrastructure. Offline dollars in your move to online, to ensure that you can actually use all of the online customer service. Do you have in place of? You can quickly adjust the landing page and website copy? No sense, if you put in to send visitors to a site, sucking money from online advertising. If you are from offline to online money like two weeks to generate a 5:1 return, reducing the Prozac and think twice to come back. The biggest mistake I see their budget, the company's transformation, is that they think this is a line 'run and do' things. Marketers and their bosses think they can create a landing page or start a PPC campaign, and then forget about it for a month. And this cycle works in print or television, it will not work online. Line is highly, highly repetitive, and requires constant attention. So you save a lot of advertising money into the labor force.

Characteristics of network marketing is definitely a good start in the Internet market, but if you do not know how to drive traffic to your site, these things will be wasted.

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Internet marketing is just too numerous to mention in this article. If you access the Internet value-added services, web savvy, you will see how much of this marketing can increase your business type.

Network marketing is online marketing, network marketing, network marketing. Internet marketing is very important, but the madness of growth with social media, I strongly recommend listening skills is to know how to do twitter, Facebook and YouTube. Many marketing media, relying on the three to take home the bacon only. The building is a long list of network marketing, a necessary component of success. List building simply means that a user list, you can communicate regularly via e-mail. In order to start building a list, you first need to establish what is called a capture page. Pages, your visitors will be asked to provide some free gifts, to share their names and e-mail. It can be a free report, e-books, video or presentation software. Many merchants also offer free electronic can receive daily early bird tips and notifications.

In today's competitive (and noise) market, we must combine all the right online marketing tools, to create a truly effective and comprehensive marketing program. All, of course, is up and around the central site, but to create opportunities, improve customer response, increased brand awareness, the site of the network through a comprehensive marketing strategy, including search engine optimization, PPC, social media tools to support marketing, and so on.

Linked network marketing ideas and technology and business strategy design, development, Internet advertising and marketing. Search engine marketing, email marketing, display advertising, affiliate marketing, display advertising, blog marketing, display advertising, viral marketing. Internet marketing is the media running along the different stages of customer engagement cycle through search engine marketing, search engine optimization in a specific site, e-mail marketing and Web 2, banner ads. Network marketing has become more and more organizations use to promote the network media key and very effective. 'The establishment of a website' or 'promotion site' is the foundation, but not the basis of network marketing.

Somewhere behind that website is a real goal, the real organization. Internet marketing strategy includes all of the online advertising products and services, including market research, email marketing, websites, and direct sales.








This articles talking about Internet Marketing Strategy.


Friday, February 11, 2011

Educational Internet Marketing Books - Explaining Your New Business Venture to Your Wife - Part 1


The World Wide Web is rife with internet marketing books. A quick search will find you thousands of internet marketing books.

There's internet marketing books about building lists, pay-per-click advertising, copywriting, on and on, etc. etc. When I say "internet marketing books" I'm referring to, on a blanket basis, e books, courses, etc. I'm using the term "internet marketing books" for a specific reason, which I'll go into.

The common denominator to all these "internet marketing books", aside from the fact they deal with creating an income from marketing on the internet, is that they are pitched with a direct marketing sales letter. The internet is in essence a direct marketing medium. This is opposed to the Madison Avenue, "branding" approach used by a majority of the publicly-funded "dot.coms" from the late 90's. At that time, a matter of history now, a tremendous amount of money was being pumped into any kind of internet start-up company that could scrape together a public stock offering. The result was a massive infusion of cash into an industry that fundamentally didn't understand their own marketing medium. The result was a reliance on "the guys who should know"- Madison avenue. This combination, for a few sharp marketers at that time, was predictable; a handful of essentially clueless businessmen- with a lot of money, another handful of essentially clueless (in that medium) ad men- who loved to spend money, and thrown into the mix- an almost fanatical investor base that drove the stock market by throwing incredible amounts of money at it. The result? Of course the  bursting bubble which we were all unfortunate to experience.

A successful internet marketer today would drool over the advertising budget of just one of those "talking sock" ads on the Superbowl. One of the fundamental principles of direct marketing is accountability. That is, the ad and the medium must be accountable. If the average customer is going to spend, let's say, ten dollars, then it better cost less than ten dollars to get that customer (a point that was missed back in the dot.com heyday). This is accomplished in many ways. The testing of ads is a huge factor. Another is proven copywriting that motivates the reader to take action.

And so back to the "internet marketing books". The names of some of these internet marketing books can be hilarious. "Try my Internet Decimating Website Annihilator 2.0!". It will be accompanied by a lurid and tacky sales letter that tries to reach out and grab one by the throat. But guess what? That sales letter works (or does if the product is around for any length of time, the quality of the course notwithstanding). It works great...if you already have an interest in internet marketing books. If you don't, well then...it looks kind of lurid and tacky, and well...kind of like a scam.

But chances are, it could be an excellent product that, diligently applied, can get one's fledgling internet marketing business into the black, and give one great success. For a lot of guys new to the subject, getting their feet wet, there is another factor to contend with. That would be their wife. If she's understanding and open about what could possibly be "another crazy scheme", then that's wonderful. We should all be so blessed! But if not, the chances of showing her one of these sales letters favored by internet marketing books...and not having her role her eyes... is pretty slim.

And this factor isn't limited to just the wife. It could be a husband, siblings, parents, grandparents, close friends, anyone close that might have a negative perception of any internet marketing books or, rightly or wrongly, the subject in general. What is needed is an educational tool to address this. What would this look like? How would you use it? What result would it produce? How easy would it be to use? These would all be important factors.

The internet as a marketing medium is somewhat evolved since the days (only 10 years ago) of the "dot.com" carnival ride. As a potential business venture, internet marketing is a viable alternative to many other possibilities which require more start-up capital than the average person could afford. One can get started with very little money and produce a respectable income in a very short period of time. This is also it's undoing, as the "easy come- easy go" perception of it gives it an air of being, again...a scam. So there is a very real need for an educational tool to handle this misperception of internet marketing. And most internet marketing books do not address this factor.








Part II of this article will go into depth on this subject.

Copyright ? Mike Wreggitt 2008

This will be a series of articles to address the need of an effective tool to educate the people close to one in life about the potential of the internet as a business tool.

It will address common objections held by people and how these can be easily handled so that they are open to learning about this powerful marketing medium.

Visit my blog here:

http://free-internet-marketing-books.blogspot.com/


Wednesday, February 9, 2011

Special Issues in Agreements Involving Outsourcing


The trend towards outsourcing will continue to grow as market pressures force corporations to be more tightly focused on core business functions, gaining competitive advantage and reducing costs. Outsourcing is an attractive alternative in good times and bad times. Shifting back end administrative and business functions to an external provider in good times, may be a means for quicker time to market and focusing resources on core business activities to grow the business. In bad times, outsourcing is a means for streamlining the enterprise by eliminating functions, which create a drag on capital and/or do not provide any competitive advantage.

In the current economic environment, concerns over, shrinking margins, liquidity and the

need to reduce operating cost structures is accelerating a trend towards shifting certain

back office administrative functions to outside suppliers. This trend is seen as a major

paradigm shift within enterprises, which have realigned their internal corporate

infrastructure to focus on more strategic areas of their core business.

Although the human resources (HR) function is viewed as critical within corporations,

increasingly, small, medium and even large corporations are moving to outsource this

service.

The case for outsourcing has three basic rationales. First the regulatory

compliance obligations imposed under ERISA, COBRA and IRS regulations, have

become extremely burdensome and expensive for companies. Consequently, avoiding

major legal problems and financial liability requires substantial investment in resources

and capital in an area outside of the core business of most companies. This makes

outsourcing a viable option even if it does not necessarily result in a cost savings in the

near term. Second, the need to upgrade HR systems and invest in new technology is

increasingly difficult when companies are hard pressed to invest in functions aligned with

the core competency of the enterprise. HR outsourcing service providers are better

positioned to invest in new technologies and software more likely to conform to "best

practices" for delivery of the service. Third, for companies with global operations,

employee self-service can substantially reduce costs and improve employee satisfaction

with the service. However, this requires integration of all processes- HRIS, payroll and

benefits administration- across the entire HR operation including its global ones.

Because of the business exigencies driving the shift towards HR outsourcing, the industry

is expected to grow to $37.7 Billion in 2003.

Currently HR outsourcing services fall primarily within three categories: Professional

Employer Organization (PEO), Business Processing Outsourcing (BPO) and Application

Service Providers (ASPs).4

PEOs assume and take full responsibility for the human resources administration,

including the legal liability for the company's workers. It becomes in essence a coemployer

with final say over, hiring, firing, and compensation decisions. The PEO

becomes a partner, in the non-legal sense, with ownership of the HR function while the

company retains responsibility over all business matters.

BPO refers to all business processes and not just HR. Typically this involves transferring

the entire function to a service provider and is differentiated from PEOs because it

usually involves introducing new technologies and processes to bear in the HR service.

Because of the complexity of HR systems in large corporations, shifting to BPO may be

more expensive in the short term. However, long term it can result in benefits because

large HR outsource providers will invest in systems and technology viewed as

prohibitively expensive within a firm where this function lies outside of its core business.

The BPO services market is growing rapidly with analyst projecting revenues of $128

billion this year and growth to $234 billion by 2005.

Finally, ASPs host software on the web and rent it to users. The most commonly known

of these packages is "People Soft". The latter application and other packages are used to

manage payroll, benefits, head count and other HR processes.

Each of the HR outsourcing services described has advantages and disadvantages for

particular enterprises depending, on the number of employees, affordability of the

service, type of business and the degree to which an enterprise desires to retain control of

this function in-house.

This paper will briefly cover the legal aspects of HR outsourcing and will discuss some

of the most common contract issues faced in outsourcing relationships, essential items

that ought to be considered by the parties and key provisions within outsourcing service

agreements.

As previously discussed, companies facing pressure to reduce costs or address the

personnel shortages due to corporate down sizing have several different outsourcing

alternatives available to them to delegate back-end administrative functions. Typically,

the first alternative firms look to before looking outside, is to retain control of the

function in-house and reduce employment related costs (taxes, benefits, headcount), by

using contingent staff or (temporary workers) or persons classified as "independent

contractors" (IC) to perform the work. Though this may be an appealing solution for

many firms, given the legal and economic benefits, improper classification of someone as

an IC, consultant or temporary worker, who is later deemed an "employee" carries

serious financial risks.

Friction has developed between the growing use of contract workers in lieu of full time

employees and, the public policy aims of providing workers with protections under

federal labor laws to take the Employment Retirement Income Security Act ("ERISA")

and state law employee remedial measures. In addition to the tax risk of an IRS audit, the

risks are higher today that workers will bring claims for social security, workman's

compensation or other actions challenging the misclassification, so that they may

participate in lucrative benefit programs provided by the employer.

The case that brought these issues to the fore was Vizcaino v. Microsoft Corporation

("Microsoft I") and its progeny of cases. In Microsoft I, plaintiffs, employees designated

as temporary workers or "free lancers", brought an action against the corporation to

recover savings benefits under ERISA and for stock option benefits offered through a

stock purchase plan, that were available to regular employees.6 The Court framed the

legal and public policy issues in the opinion's opening statement:

"Large corporations have increasingly adopted the practice of hiring temporary employees or

independent contractors as a means of avoiding payment of employee benefits, and thereby

increasing their profits. This practice has understandably led to a number of problems, legal and

otherwise. One of the legal issues that sometimes arises is exemplified in this lawsuit. The named

plaintiffs, who were classified by Microsoft as independent contractors seek to strip that label of

its protective covering to obtain for themselves certain benefits that the company provided to all of

its regular or permanent employees."

The problems for Microsoft arose as a result of an IRS tax audit for tax years 1989 and

1990. The IRS examined the company's employment records to determine if it was in

compliance with tax laws. Applying the common-law principles defining the employer-employee relationship, the IRS concluded Mircosoft's "freelancers" were not

independent contractors but employees for withholding and tax purposes.

In reaching this conclusion, the IRS applied the test set out under the common law of

agency, which requires, in determining if a hired party is an "employee", consideration of

the hiring party's right to control the manner and means by which the product is

accomplished. The IRS applies a 20 factor "control test" to "assess all of the incidents

of the relationship" with no one factor being determinative of the employment

relationship of the parties.9 The US Supreme Court reached asimilion conclusion in

Nationwide Mutual Insurance Company vs. Darden party not to adopt the IRS factors

and, instead applied a twelve factors that it considered. In assessing the relationship of

the parties the court decided for determining whether an individual qualifies as a

"common law employee".

Microsoft, on first impression, appeared to have taken the appropriate measures to avoid

stumbling into an employer-employee relationship- the workers were told they were

freelancers and signed various agreements classifying them as independent contractors,

that included provisions that the workers would be responsible for paying their own taxes

and benefits. However, after having taken these steps with respect to the form of the

relationship, the court found that Microsoft had fully integrated these workers into its

workforce, placing them alongside regular employees, sharing the same supervisors,

performing identical functions and working the same core hours. Because Microsoft

required them to work on site, they were given admittance keys, office equipment and

supplies of the company.

Even after the IRS determined that plaintiffs were "common law employees", Microsoft

attempted to use a temporary agency to "house" these workers as employees of the

agency, so that it could continue to use them in the same manner previously described.

On review in Vizcaino v. U.S. Dist. Court for Western District of Washington, 173 F.3d

713 (9th Cir. 1999) ("Microsoft III"), the Court in striking down the District Court's

modification of the class of plaintiffs, which it deemed a contravention of its order on

remand, rejected the lower court's assertion that the eligibility for benefits of these

temporary agency workers turned on whether they were employees of the Company or

the agency. The District Court's view precluded the possibility that the agency and

Microsoft could jointly employ the plaintiff. The Court held that at common law it was

possible for the plaintiff's to be employees of both the temporary agency and of the

recipient of their services (Microsoft), if, based on a determination using the Darden

factors, an employee-employer relationship existed. In essence the agency and Microsoft

were joint employers and the triangular relationship that Microsoft created was not

viewed as precluding or as being mutually exclusive of a two- party relationship that

existed between the company and the temporary workers. So what are the lessons gleaned from the Microsoft cases?

o Review the language in the company's benefit plans to ensure "covered

employees" is properly defined within the plan and not left to statutory or judicial

interpretation.

o The mere classification of workers as independent contractors is not sufficient,

and behavioral, financial and the type of relationship between the hiring party and

the workers must support the classification.

o Users of outsourcing services should apply the 20 IRS factors to conduct a selfassessment

of the relationship between the parties.

o Consider using only ICs that are incorporated so that the relationship is between

entities and not an individual and an entity.

o Ensure that the agreement reflects the 20 factors, so for example: allow the IC to

determine the means and the methods for delivery, limit the agreement to the

project, and ensure the contract calls for the IC to cover its expenses and benefits.

o Require that the IC submit an invoice prior to receiving any payments.

o Avoid placing IC in situations where work is subject to the direct supervision of a

company employee.

o Avoid imposing administrative requirements on the IC, which are applicable to

employees.

o Allow the IC to hire and delegate the work to its employees subject to the

requirements of the project.

In particular, the fact that a worker is employed by a temporary agency, or similar entity

is not a guarantee against misclassification under the joint employer rule applied by the

Ninth Cir. Court in Microsoft III. If a misclassification does occur a firm may qualify for

an IRS Section 530 "safe harbor" exception if it can show the following:

1. Reasonable basis for classification of individuals as ICs based on:

o Reliance on a relevant court case, the advice of a qualified accountant or attorney,

or IRS ruling;

o The IRS did not reclassify the same or similar workers in a previous audit;

o It is standard industry practice to treat the particular workers as ICs.

2. Consistently treated same or similar workers as ICs in the past.

3. Consistently filed federal tax forms 1099 on these same or similar workers.

Outsourcing any critical business function and especially one like HR must be carefully

planned and executed to be an economic and strategic success. HR operations require

trained and specialized personnel to handle complex processes and manage the

compliance responsibilities created under the myriad of federal and state employment

regulations. Outsourcing of this function carries the risk of losing qualified personnel and

a degradation of the function. A firm can ill afford the risk of entering into a relationship

with a vendor whose lack of expertise in payroll and benefit administration causes

disruptions and a loss of efficiency. This may, in the worst case, demoralize the work

force and expose the firm to significant legal liability. Partial success in this area can

mean total failure and the loss of strategic initiative.

Contracting of the outsource service is a process which requires inputs from all of the

stakeholders (HR personnel, users of the service, and the management team) and those

persons within or outside of the organization with expertise in the function. Before talks

are ever initiated with a vendor, the key goal is to define the scope of the service and the

performance metrics, which will be applied to measure success. The use of metrics will

be covered in greater detail below in respect to Service Level Agreements (SLAs).

Important to both parties in the transaction, is defining the kind of relationship, which

must be established for the arrangement to succeed. If the entire HR Dept function is to

be outsourced then it will be in the interest of both parties to enter into a long-term

relationship that will justify the up-front costs and investments that will be required of

each of them. This type of arrangement as previously mentioned is subject to the firms

particular circumstances, and will probably result in selecting either the BPO or PEO

alternative because of the broad scope of the outsourced service. For the buyer this type

of wholesale delegation is expensive, complex and risky. If it doesn't work out, the

buyers will incur significant costs and, disruption to the business in replacing the vendor

or in bringing the function back in-house.

Typically, total outsourcing of a function is a major undertaking with broad implications

for both the buyer and vendor. In this situation the preferred relationship is one that is

more of a partnership, in the non-legal sense, where the parties view their interests as

mutually benefited by the relationship.

On the other end of the continuum is the outsourcing of processes, like payroll, which is

very specific and straightforward and can be executed on a short-term basis.

Normally, in the HR area, firms will retain part of the function in-house, and delegate

those functions to an ASP or BPO, which require major investments in technology or

software. An outside supplier whose core compency lies within function is better able to

absorb the costs, based on economies of scale. This type of arrangement will generally

result in an intermediate term relationship where the parties will have to develop close

collaboration but will not have to incur the high costs, and investment of resources

required in a long-term relationship.

Partnership arrangements require provisions that maximize the flexibility of the vendor in

performing the service. Typically because such relationships are appropriate in contracts

with long terms of duration, typically five to seven years, and complex service

arrangements, the approach ought to be less prescriptive with respect to the scope and

level of service.

In shorter-term arrangements more typical of supplier/purchaser relationships, contracts

need to be more prescriptive in defining the scope of the services and the client

requirements.

Generally contracts ought to build in some level of flexibility to allow for changes in:

business circumstances,

technology

and the needs of the buyer.

Transfer of Personnel and Assets:

Outsourcing arrangements may require the transfer of assets and personnel to the vendor.

Defining the terms covering the transfer of affected personnel will generally have

important implications for the buyer and its employees with respect to employment or

employment rights. When wholesale outsourcing of groups or functions occur, it is

important for firms to take measures to preserve the general morale, of those remaining

and communicate openly and honestly with those persons transferred under the

outsourcing agreement. Contract terms need to address how the outsourcing of the

function and subsequent transfer will affect benefits, pensions and pay of personnel

moved to the service provider. Consideration should also be given to the rights, if any,

the transferring firm may have to either enforce special terms affecting transferred

employees or the right to retain these employees in the event of contract termination.

With respect to equipment and other assets, terms governing the use by the vendor of any

equipment made available to it by the buyer should specify rights of ownership and other

matters related to the transfer of equipment or other items of value.

Defining the rights to intellectual property (IP) is critical in all outsourcing agreements.

Typically the vendor will want to retain rights in any IP developed by it in the course of

the arrangement. The thought being that it is providing a service and not being paid to

develop IP. The buyer on the other hand will want all rights to IP developed based on the

transfer of proprietary or confidential information to the vendor and any work product

developed in performing the service. This issue will usually be resolved through

negotiation.

Related to this are confidentiality provisions, which provide important contractual

protections with respect to each party's right's in and use of IP in the arrangement.

Services

This is will probably be set out in a schedule and negotiated based on the scope of the

services and the functions or processes that will be outsourced. As stated previously, the

nature of the relationship, partnership or supplier/purchaser will determine how detailed

and specific this ought to be.

In any event there should be sufficient clarity and definition for the parties to be able to

set mutual expectations and understand the deliverables that must be produced under the

agreement.

Termination

Defining the terms for exiting an arrangement is one of the most critical issues in an

outsource agreement. Generally, early termination provisions, which set out rights and

applicable penalties due in such event, should be a matter of last resort except in cases, of

material breach or force majeure.

Default provisions should set out escalation clauses and a reasonable cure period to

ensure the parties have procedures for resolving disputes and issues related to the

performance of their respective obligations.

There should also be provisions governing the management of the exit. These should

include the vendor cooperation in facilitating the transfer of the service to another vendor

and the return of any equipment or other items to the buyer, which were used by vendor

during the contract.

Consideration should be given to other provisions, which might help to reduce the level

of disruption to the buyer's operations as a result of the termination of the agreement.

What is a Service Level Agreement (SLA)?

SLAs in an outsourcing arrangement identify the service levels or performance standards

that the vendor must meet or exceed. The SLA also specifies consequences for failing to

achieve the minimum service level set by the buyer.

SLAs should be applied to the key parts of the outsourced service and not necessarily to

every aspect. The purpose of SLAs is to ensure the buyer has the means to control the

level and the consistency of the service received from the provider.

Generally, the minimum level that ought to be set is that which is required to support the

buyer's on-going business operations and HR requirements. An important rationale for

outsourcing should be to improve the level and quality of the function that is being

outsourced. Therefore the minimum level of service should be at least equal to the level

that existed before the function was outsourced to the provider.

In the HR area metrics are difficult to establish because much of what is being measured

is intangible. For example if buyer wants to determine the success of a web based

application for benefits, this can only be ascertained by surveying user satisfaction. As

such questionnaires and employee satisfaction surveys become essential tools for

measuring the performance of the vendor.

SLAS must reflect the agreement understanding of the parties as to what constitutes a

good result and with respect to measuring performance, their agreement on the

mechanisms used to measure the result.

The SLA should also cover what constitutes the best and the worst-case level of service.

In this regard the buyer will want to incorporate service credits, which may become

applicable in the event the vendor fails to meet minimum service levels. At the same time

it is also appropriate to consider incentives or bonuses, which the vendor can receive for

achieving the best-case level of service.

The point of any negotiation ought to be that it is in the interest of both parties that the

vendor meet or exceed the service levels set in the SLA. The buyers should not exploit

the use of SLAs, to reduce costs through the application of credits or penalties, because

this will only inject an unnecessary level of contention into the relationship that will

under cut the development of a partnership between the parties.

SLAs should not have a distorting effect on behavior, where the vendor becomes focused

only on those aspects of the service, that are measured, at the expense of other aspects,

which may not be weighted as heavily in the evaluation process. The vendor's goal

should be to meet, or exceed expectations in every area covered by service.








Born in Havana, Cuba, Mr. Rojas immigrated to the United States in 1961 and lived in Ohio and the U.S. Virgin Islands before settling in Florida in 1967. He studied computer programming for three years in a high school "magnet" program and earned his B.A. in English and Philosophy from the University of Florida in 1978, with honors in Philosophy. Mr. Rojas then attended law school at the University of Miami where he received his J.D., with honors, in 1981. In law school, Mr. Rojas was an Articles and Comments Editor of the school's International Law Review and served as a member of the Moot Court Board.

Mr. Rojas holds the highest ratings assigned by Martindale-Hubbell, and he is listed in several "Who's Who" publications including Marquis' Who's Who in American Law, Who's Who In Florida's Latin Community, Who's Who In Intellectual Property, and Who's Who in International E-Commerce. He is fluent in Spanish.